Tag Archives: event styling

{Editorial Styling} for Sweet Magazine by Penny Lane Studio

It’s always fun to await the arrival of a print magazine which includes your very own styled shoot. Issue 4 of Sweet Magazine is all about the boys! Armed with an amazing industrial backdrop of the soon to open ‘Carrington Brewery‘ and the chance to get all moody with the lighting, I styled a night for the bigger boys night in complete with Bloody Mary’s, a delicious range of beers, snacks a plenty, and a sneaky antler here and there. Magazine Editor, Lisa photographed the feature, to see the full issue, click here.

In the meantime, these are a few of my favourites.

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Photography: Lisa Brown, Editor, Sweet Magazine
Venue: Carrington Brewery, Katoomba (whilst still under construction)
Styling, Design and Production: Nicole Bull, Penny Lane Studio
rops: Penny Lane Studio
ood and Props: Carrington Hotel

{Penny Lane Styling} A styled shoot at Logan Brae Orchard

It was indeed an honour when gorgeous friend Grace asked me to join her and style a shoot showcasing amazing Blue Mountains and Sydney talent for the Hello May blog. Winter 2013 set the scene for the  styled shoot at Logan Brae Orchard in Blackheath.

We were also joined by cool kids Ashdown and Bee with their fabulous furniture and other props and D&D Letterpress jumped on board with their menus. The Gorgeous Kate Johnson was dressed in Jenny Packham and Amanda Wakely gowns from Helen Rodrigues Boutique with her makeup by Helen Sotis.

With the sun granting us an uncharacteristically warm Mountains winters day, and joined by a bunch of fun and creative souls, the day had the perfect recipe for a fun filled shoot, with stunning results. 

More images from the shoot can be seen on the Hello May Blog

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Photography Willow & Co.
Location Logan Brae Orchard
Paperie and table styling Penny Lane Studio
Flowers The Little Flower Shop
Chalkboard signs, table/chair hire & drink dispensers Ashdown & Bee
Model Kate Johnson
Gowns Helen Rodrigues Boutique {Designs by Jenny Packham & Amanda Wakeley}
Hair & Makeup Helen Sotis Make Up Artist
Table Menus D&d Letterpress
Cake, bread & pastries Hominy Bakery, Katoomba

{Press} Penny Lane Glitter and Sparkle Cake Bunting in Hitched Magazine

Well this is indeed a surprise!! I have been a long time fan of the work of cool kids Ashdown and Bee in Sydney. So when I found out that our Glitter and Sparkle Cake Bunting had made a royal appearance atop gorgeous doughnuts in their latest Pop up Party feature in Hitched Magazine, I was thrilled! Particularly given the photography was by my dear creative gal pal Grace from Willow and Co.

Ashdown and Bee styled shoot3

Ashdown and Bee styled shoot

Ashdown and Bee styled shoot2




{Styled Shoot} All that Glitters is Gold by Beautiful Beach Weddings

A few months ago I was speaking with one of my favourite clients Gillian of Crumbs of Comfort about a brief she was working on…Gold and Glamorous, think ‘The Great Gatsby’. So armed with the three G’s…Gold, Glamorous and Garden, this is what we came up with for paper styling.

Each butterfly is made from paper. The symbolistic meaning of the butterfly is new life, new beginning, perfect for the unity of a new life together as husband and wife. They loved the butterflies so much they were used on the cake, the dessert table and the chairs.

We took a different turn with the name place cards, instead creating a scroll to lay across the napkin and further dressed with the butterflies a little piece of whimsy which each guest can take home with them.

The gorgeous feature which unfolded was included in the Spring edition of Queensland Brides Magazine and they loved it so much, they repeated it again on their blog.

All the beautiful imagery is captured by the gorgeous Melinda from Chantilly Lace Photography

Photography – Chantilly Lace Photography

Styling – Beautiful Beach Weddings
Cake and Dessert Table – Crumbs of Comfort Cake Design
Placecards and Butterflies – Penny Lane Studio
Gold Glitter Vases – Dunne with Style
Flowers – Flowerlovers

Meet the Stylist: Monique from {Darling Details}

I love a clever business name, so when I saw {Darling Details} cross my path, I had to investigate further and I wasn’t disappointed. Monique’s work definitely lives up to her ‘Darling’ Reputation and is just one of the many words I could use to describe her beautiful style.

When Monique sent through her responses, she told me her background was in Corporate Events, Conferences and Tourism. On moving to Adelaide, Monique set up {Darling Details} to full fill the love for creating a space that has Wow Factor (Yes, I can completely relate to this one)! Whilst these days Monique’s work isn’t fuelled by the corporate dream budgets (uh huh, I remember those days too), this certainly shows no boundaries to the  quality and professional execution of Monique’s oh so stylish events.

Monique and her ‘Darling’ family…love this photo

Describe your style in five words? Unique, fresh, diverse, clean lines, professional.

What has been your favourite theme/event to date? 

To date it would have to be my Great Gatsby inspired dessert table. I loved reading The Great Gatsby as a teenage girl which I know ignited my passion to create unique events for people to enjoy.

I had so much fun creating this table for a wedding expo.  I was inspired by the decadence of the roaring 1920’s so by using black feathers, pearls, lace and mirrors I was able to give the table a nostalgic  feel with a touch of glamour.

Where do you look for inspiration? People, places, fabric, colour, fashion, props, books, interiors, the list could go on.  Seriously, inspiration is around us everywhere we look, it’s how we interpret inspiration that creates style.

Name one of your all time favourite event décor elements? What is that makes this element so fabulous?

Paper! Paper is such a budget friendly resource that can instantly create a look. From gorgeous invitations and printables to paper fans, garlands, backdrops, props and unique DIY’s.  Paper is so versatile you can cut it, roll it, staple it, shape it, colour it, print it, design it. Love paper!

What is your number one piece of advice for planning an event? 

Don’t forget the toolbox! Hehe, I did this once and boy did I regret not having my fishing wire, scissors, 3M hooks etc at my fingertips.  Let’s just say I learnt my lesson the hard way.

To continue being inspired by Moniques Beautiful work, ‘like’ her page on Facebook www.facebook.com/darlingdetails

or visit her webpage www.darlingdetails.com.au

Mad Hatters

The details expend to every part of the event, by Darling Details

Tips to planning an event: Brainstorming the theme

Vintage Circus themed hire items from Tiny Tots Toy Hire

When my career took me to a boutique events agency, it was the year 2000. Many events were surrounding our cities privelidge to host the 2000 Olympics….and EVERYONE wanted to be an Event Manager. I was a lucky one….plucked out from a sorted team of conference professionals, the hero of my time asked me to join him and grow his events company…what more does a girl want!?

During this time, a lot of the theming choices requested by clients were influenced by Hollywood…’Moulin Rouge’ was overwhelmingly huge and ‘The Oscars’ created a wonderful backbone to an evening fuelled by corporate dollar, and limited only by our imagination…

As time progressed, I noticed themes, like fashion, had their trends….white parties, silver parties, gangsters and moles, rock n roll 50’s, Lord of the Rings, Morocco, Under the Ocean all had their day…and now as I enter the world of children’s events, I can see that this is still a common element.

Weddings take a slightly different approach, the themes are more fashioned towards styles and colour trends….Vintage is huge, along with a more organic, neutral and natural approach to wedding decor, against a stark white crisp pallet. Mint is taking its upper rung in the ladder of popular wedding colour trends and Yellow has been up there for a while. I laugh to think back to a lady who commented on a recent forum that her wedding colour was mint, back in the early 80s, big hair and all and so with this in mind it stands to make sense these trends will have their day over and over.

So whether we choose our event theme based on decorative style period, colour, a hollywood movie, a children’s book or a cultural kaleidoscope there are a few tools and processes which can be used to explore the theme and brainstorm….

1. Brainstorm a word list: So you have a theme in mind. Now brainstorm the buzz words. Think of any associations which you might have with that theme….Jot it down….you never know what you might come up with and how it can be incorporated into your overall event decor. So for example, say the theme is Vintage Circus. Write down anything and everything that comes to mind…Clowns, Big top, Roll Up Roll Up, Ringmaster, Bunting, Red and White, Blue, Lions. Now your have your buzz word list. Now write next to your list what you could turn these things into, how the elements could come into play, for example, Big top could be your cake or the invitation. Ringmaster might be how you dress your child, Clowns as entertainment or might be a fun costume option for Mum and Dad (if your brave), Bunting has its obvious place, Red and White Cupcake toppers and so on.

2. Google and Pinterest.com are your Friends: Particularly if you are working for a team or if you are person fuelled by visual inspiration, setting up a virtual pinboard is a great way to get the ideas flowing. Googling variations of the name of your theme and the buzz words listed from your Brainstorming session, then selecting the google images menu is your fast way to an image bank of inspiration. Saving them into your pinterest board will give you access throughout the planning period. Other amazing sources for visual inspiration include etsy.com for creative handmade decor and supplies or some of the amazing party/wedding/event decor blogs such as Amyatlas.com or Marthastewartweddings.com. Then there is the media, online magazines such as mylittlejedi http://www.mylittlejedi.com.au/#!mlj-magazine, there is just so many places to be inspired.

3. Create and inspiration board….Armed with your inspirational images, its now time to select your ‘hero images’. These are the pictures which hit the spot for your theme. You can then either create a virtual inspiration board using a platform such as photoshop (or event microsoft word), or you can print them for a physical inspiration board. The great thing about the physical inspiration board is this gives you a place to pin fabric swatches, ribbons, twine, and other decor samples for your event, make it colourful, give it texture….theres nothing like a tactile experience to help fuel your inspiration.

4. Share the creative process: They say two minds is better than one. One of the most enjoyable experiences about working in an events agency was sharing the brainstorming process with a team of creative minds. Just the other day a girlfriend and I were brainstorming an event. ‘We need height for the table’ she said. ‘Candelabra?’ I suggested. ‘It needs to be safe though, its a children’s event – what about a Chandelier hanging from the tree?’…and there it was, the perfect solution to make glam a children’s event. The process of a think tank gives fuel from one persons idea, to evolve into another persons adaptation of that idea and thus giving more depth to your creative process. Its is also nice way to share the organising experience with a partner/friend/family (and a great excuse to share a glass of wine or two, I’ve come up with some of my best ideas with a little grape therapy).

5. Give it time: There was nothing worse for creative block than a tight deadline. The boss would walk into the office after attending a client briefing. ‘We need to develop a theme for a client event, something surrounding ‘sports’. The client needs the proposal by next Friday’….and there it was, enter ‘Creative Block’. Good ideas take time to develop (like the old cliche of a fine wine). Inspiration comes through all moments in life: Something you might see on TV, read in the paper, see in a magazine, your surrounds – the decor in a room, a visit to a park, whilst your walking down the street, see in a shop window. Even something someone might say to you. Sometimes taking time out from the creative process for a few days (or weeks even) and returning with a fresh perspective can do wonders for injecting new ideas into your event creative.
6. Get amongst it! Visit hire companies, prop hire, decor hire, homeware stores, party shops, florists, markets….anything which might compliment your theme, go there. Touch the merchandise, play with it, HAVE FUN! Exploring your theme in person is a sure key way to ensure the shoe is going to fit. Chances are if you find something that takes your breath away, it will impress your guests too!
7. Remain flexible: As you continue organising your event, the creative element will develop even further. Rather than feeling obliged to set the decor in stone in the beginning, try to stay open to new ideas right up until the end. After 10 years of working with Mr last minute ideas, I was able to get my own back. On the morning of the wedding, whilst driving to the hairdressers came my one request, which I knew he couldn’t say no to….’The weddings in a barn, I think we need some lanterns’….and there it was…the element which gave the last touch of romance to an ol’ outdoor venue, thought of and delivered by one of our best suppliers and my all time favourite boss at last minute.’ I’m not saying you have to leave it so late in the piece, but sometimes those finishing touches take a while to come to you, be open to including them into your decor as you go along.
8. Make it personal: Lastly, make sure there is a personal twist. Whether the event is for you, a family member, friend or client, ensuring there is a personal element, a favourite piece of decor, flower, photos (or logo in a corporate world) ensuring there is something which is the signature to mark their event.
Without a doubt one of the most exciting elements to organising an event is developing the theming and selecting the decor which will make your guests event experience unique. Enjoy and live the process, look for inspiration in all that you do and its a great way to share the organising experience with your family and friends in the lead up to your big day.
Is there a special way you like to theme an event? Comment below 🙂 We’d LOVE to hear your tips!